9. Irina N. Dement’eva, Marina V. Shakleina

Modeling of Socio-Demographic Determinants of Staple Food Consumption: A Case Study of the Vologda Region

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Irina N. Dement’eva

Junior researcher of Vologda Scientific Center of RAS

Gor’kogo Str. 56A, Vologda, Russian Federation, 160014

Marina V. Shakleina

Senior Lecture of the Department of Moscow School of Economics of Moscow State University named after M.V. Lomonosov

Leninskie Gory 1, Moscow, Russian Federation, 119991

The presented study examines the problem of food consumption, which is one of the vital socioeconomic indicators representative of the material well-being and quality of life of the population in a territory.
Aim. The study aims to assess the level of food consumption in the Vologda region and to model the socio-demographic determinants of staple food consumption.
Tasks. The authors examine the structure of consumer expenditure and indicators of food consumption in the Vologda region, including the correlation between the level of well-being and the territory of residence, and analyze the sociodemographic factors of consumer behavior formation.
Methods. This study uses data of sociological surveys and statistical methods to model sociodemographic determinants of staple food consumption.
Results. The study shows that the Vologda region retains an unfavorable structure of household consumer expenditure, in which the share of food expenditure is prevalent. The structure of consumer expenditure, particularly the share of food expenditure, depends primarily on the material well-being of the population. At the same time, consumer behavior is significantly influenced not only by material, but also by socio-demographic factors, such as gender, age, level of education, marital status, and place of residence. Modeling of consumer preferences with regard to a number of foodstuffs based on sociological data and mathematical methods shows that major determinants of regular food consumption include such indicators as level of income, level of education, and the number of children.
Conclusion. Examination of the socio-demographic factors of consumer behavior formation allows for an in-depth analysis of the social situation in a region and makes it possible to determine the level of social deprivation and unrest and, consequently, the social potential of economic changes, which is important for the planning and assessment of socioeconomic policy options for different population groups.

Keywords:food consumption, standard and quality of life, income, household consumer expenditure, modeling


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