3. Natal'ya P. Golubetskaya, Yuriy I. Gribanov, Nikita V. Repin

Transformations in Entrepreneurship: From Industrial to Digital Economy

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Natal’ya P. Golubetskaya

Professor at the Department of St. Petersburg University of Management Technologies and Economics, Doctor of Economics, Professor

Lermontovskiy Ave 44/A, St. Petersburg, Russian Federation, 190103

Yuriy I. Gribanov

Chairman of the board of directors of “Nashe Agentstvo Servisa” Group of companies (“Yunit-Orgtechnika” Ltd.), Ph.D. in Economics

Komsomol’skiy Ave 41, Perm’, Russian Federation, 614039

Nikita V. Repin

Director General “Yunit-Orgtechnika” Ltd.

Komsomol’skiy Ave 41, Perm’, Russian Federation, 614039

The presented study examines major economic transformations that shape the new business model for entrepreneurship.
Aim. This study aims to perform a comparative analysis of the current state of the transformation in entrepreneurship in accordance with external challenges and in the context of the digital economy’s development in Russia and other European countries.
Tasks. The authors’ model identifies “pressure points” in the efficient development of a system to provide an information society and digital economy in the Russian Federation based on support for entrepreneurship.
Methods. This study uses general scientific methods of cognition to examine factors that constitute the foundation for the entrepreneurial shift currently underway both in developed and developing countries — mobility, cloud computing, business analytics, and social media —and to determine trends in the current state and development of Russian enterprises.
Results. The investment level in database storage systems is currently increasing, and rapidly growing companies are planning to use smart devices to improve their efficiency and performance and minimizing costs. The rise of the digital economy has radically changed the way employees work and get paid at enterprises. The transition to a new technological wave in Russia requires the principle of division of labor to be fundamentally revamped in line with trends emerging in the knowledge-based economy. Network platforms have the best capacity for continuous expansion of their activities by providing services for many business functions such as data processing, telecommunications, and financial operations in the field of an organization’s primary activity, which is due to their high capacity for generating new knowledge based on the accumulated experience.
Conclusion. The global digital space is thriving as a result of a favorable investment policy enacted by leading countries and an aggressive strategy followed by the world’s largest IT companies. Structural changes can be seen in the capital market, with investments in global projects continuously growing due to the formation of consortia and integration associations involving leading countries and rapidly developing countries. Global investment flows are aimed both at “mass demand” technology (web games, e-commerce) and at database storage technology, which leads to the monopolization by global companies based on intellectual capital and a unified digital information space. The development of the global and local digital markets lays the groundwork for entrepreneurial activity in countries with a high level of education and informatization of national economic models.

Keywords: entrepreneurship, digital economy, knowledge-based economy, transformation, network platform, outsourcing, Russian economic system, information technology, electronic business

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