6. Vladimir A. Kunin, Ol’ga A. Tarut'ko

Competitive Assessment of Business Structures in the Context of Economic Instability

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Vladimir A. Kunin

Professor at the Department of St. Petersburg University of Management Technologies and Economics, Doctor of Economics, associate Professor, member of the International Higher Education Academy of Science

Lermontovskiy Ave 44/A, St. Petersburg, Russian Federation, 190103

Ol’ga A. Tarut'ko

Senior Lecture of the Department of Petersburg University of Management Technologies and Economics

Lermontovskiy Ave 44/A, St. Petersburg, Russian Federation, 190103

The presented study examines the issues of competitive assessment of business structures in the context of economic instability.
Aim. The study aims to develop an original algorithm for competitive assessment of business structures based on a modified dynamic method.
Tasks. The authors identify key aspects of economic instability, examine the content of the dynamic method of competitive assessment, propose its modification whereby it takes into account the innovative potential of business structures, and develop an algorithm for the implementation of the proposed modified dynamic method.
Methods. The study is based on the dialectical systems approach as well as logical, factorial, structural, comparative, and regression analysis using the theoretical framework ofeconomic processes.
Results. The application of additional coefficients in the modified dynamic method makes it possible to consider the competitive potential, as well as the current state, of a business structure. Thus, the authors propose using the developed algorithm for determining the modified integrated competitiveness index of a business structure.
Conclusions. The proposed modified dynamic method and the developed algorithm for competitive assessment make it possible to determine the integrated competitiveness index based on factors that reflect the current state of a business structure as well as its potential competitiveness.

Keywords: competitive assessment, business structure, algorithm, risk, business efficiency, economic instability, dynamic method

References

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