5. Aleksandr F. Denisov, Diana S. Kardash

Analysis of Application of Digital Technology in Recruitment

  • Contact details
  • Abstract
  • References

Aleksandr F. Denisov

Associate Professor of Higher School of Management of St. Petersburg State University, Ph.D. in psychological sciences, associate professor, Honorary worker of higher education of the Russian Federation

Sankt-Peterburgskoe Highway 109, St. Petersburg, Russian Federation, 198515

Diana S. Kardash

probationer of Raiffeisen Bank

Volynskiy lane 3, St. Petersburg, Russian Federation, 191186

The present study analyzes the existing practices of application of digital technology and smart systems in human resources management, namely, in recruitment.
Aim. The study aims to analyze the existing practices of application of digital technology and smart systems in HR management, and to identify the positive effects and risks of such practices.
Tasks. The authors analyze the list of smart systems used in recruitment, the status of companies that use them, and the feedback from experts. Also analyzed is the reasoning of companies that consider the application of digital technology and smart systems in recruitment to be an efficient practice.
Methods. This study examines the application of digital technology and smart systems in recruitment through the analysis of available information sources, interviews of company representatives and experts.
Results. The digital economy affects an increasingly wide range of practical solutions involved in the management of various aspects at the national and corporate level, as well as certain types of activity. Experts are looking for tools that may streamline corporate operations in terms of improving technological processes — increasing the speed of, and reducing the risks of, decisionmaking. Analysis of the digital technology and smart systems that are currently used in human resources management, namely in recruitment, shows that there are quite a few such tools (Stafory, Amazing Hiring, Clever Staff, Violars, etc.). That said, not all of these means can actually be considered smart systems; they are more like automation systems for certain processes. Nevertheless, this approach (digitalization of processes) is actively implemented in human resources management systems and generates interest among the expert community.
Conclusion. Nowadays, the recruitment process can be streamlined through process automation, using artificial intelligence and big data. At the same time, analytical reviews show that, at least for now, robots and smart systems in recruitment can only perform generic tasks that do not affect any final decision regarding the candidate. Naturally, digitalization cannot be ignored in the context of the developing digital economy, but is necessary to consider the risks involved. The responsibility for every managerial decision should rest with a human being.

Keywords: recruitment, digital technology, smart systems, Big Data, process automation, HR specialist

Citation:Denisov A. F., Kardash D. S. Analiz praktik primeneniya tsifrovykh tekhnologiy v otbore personala [Analysis of Application of Digital Technology in Recruitment]. Ekonomika i Upravlenie, 2018, no. 6 (152), pp. 26–37.


  1. Miroshnichenko M. A., Trelevskaya K.-A. I., Mamykina E. V. Issledovaniye protsessov “Tsifrovizatsii” bankovskogo sektora v ramkakh ekosistemy tsifrovoy ekonomiki Rossii [Studying the process of “digitalization” of the banking sector within the framework of the ecosystem of the digital economy in Russia]. Politematicheskiy setevoy elektronnyy nauchnyy zhurnal Kubanskogo gosudarstvennogo agrarnogo universiteta, 2017, no. 133, pp. 434–447. DOI: 10.21515/1990-4665-133-034. Available at: http://ej.kubagro.ru/2017/09/pdf/34.pdf. Accessed 16.04.2018.
  2. Ellis J. Personnel selection system. On the future of digital-recruiting. Part 2: Social media. Available at: http://neohr.ru/rekruting/article_post/sistema-podbora-personala.-o-buduschem-digital-rekrutinga.-c-1. Accessed 16.04.2018. (in Russ.).
  3. Ivanova E. Using the advantages of digital technology for economic growth and well-being. OECD-HSE Partnership Centre. Available at: https://oecdcentre.hse.ru/nletter10.5. Accessed 16.04.2018. (in Russ.).
  4. HR & Technology: Present and future (popular hr-tech issues). HRdocs. Available at: http://hrdocs.ru/poleznaya-informacziya/populyarnyie-hr-tech-voprosy/. Accessed 16.04.2018. (in Russ.).
  5. Volini E., Occean P., Stephan M., Walsh B. Digital HR: 7 rules for the existence of a new generation companies. Neo HR. Available at: http://neohr.ru/hr/article_post/digital-hr-7-pravil-sushchestvovaniya-kompaniy-novogopokoleniya. Accessed 16.04.2018. (in Russ.).
  6. Krylov A. Matching in recruiting: Will Tinder technology come to recruitment? Forbes. Available at: http://www.forbes.ru/tehnologii/344203-metchingv-rekrutinge-pridut-li-tehnologii-tinder-v-podbor-personala. Accessed 16.04.2018. (in Russ.).
  7. Global recruiting trends 2017. Neo HR. Available at: http://neohr.ru/hr/article_post/globalnyye-rekrutingovyye-trendy-2017. Accessed 16.04.2018. (in Russ.).
  8. Digitization of recruitment: Get rid of routine and find wings. Key trends, effective channels and current recruiting tools. HRdocs. Available at: http://hrdocs.ru/poleznaya-informacziya/didzhitalizacziya-podborapersonala. Accessed 16.04.2018. (in Russ.).
  9. Why you are running the risk of being late if you do not switch to digital business technologies right now. LITE. Available at: https://tvrain.ru/lite/teleshow/partnership/krok-459301/. Accessed 16.04.2018. (in Russ.).
  10. Syrkovskiy A. Automation of recruiting: Speeding up the process of recruiting. HRdocs. Available at: http://hrdocs.ru/poleznaya-informacziya/avtomatizatsia-rekrutinga/. Accessed 16.04.2018. (in Russ.).
  11. Krass A. 7 operations in recruiting, requiring automation. HRdocs. Available at: http://hrdocs.ru/poleznaya-informacziya/7-operaczij-v-rekrutinge/. Accessed 23.04.2018. (in Russ.).
  12. Vera, robot-recruiter. Available at: https://robotvera.com/static/newrobot/index.html. Accessed 15.05.2018. (in Russ.).
  13. Ak Bars Bank tested artificial intelligence for recruitment. Russian News Agency TASS. Available at: http://tass.ru/ekonomika/4592749. Accessed 15.05.2018. (in Russ.).
  14. The world’s first HR-bot is already conducting virtual interviews. SuperJob. Available at: https://www.superjob.ru/news/211744/. Accessed 15.05.2018. (in Russ.).
  15. Entrust primary selection of job seekers to a chat-bot from Superjob! SuperJob. Available at: https://www.superjob.ru/news/211797/. Accessed 15.05.2018. (in Russ.).
  16. VCV technology of video selection of candidates. Available at: https://vcv.ru/. Accessed 15.05.2018. (in Russ.).
  17. Recruitment through Stafory recruiters-freelancers. Available at: https://stafory.com/. Accessed 15.05.2018. (in Russ.).
  18. AmazingHiring app for finding IT-specialists. Available at: https://www.amazinghiring.ru/. Accessed 15.05.2018. (in Russ.).
  19. CleverStaff recruitment system. Available at: https://cleverstaff.net/ru/. Accessed 15.05.2018. (in Russ.).
  20. FriendWork Recruiter online recruiting automation service. Available at: https://friend.work/. Accessed 15.05.2018. (in Russ.).
  21. ViolaRS staff selection automation system. Available at: https://violars.com/. Accessed 15.05.2018. (in Russ.).
  22. HeadHunter (St. Petersburg). Available at: https://spb.hh.ru/. Accessed 15.05.2018. (in Russ.).
  23. The platform potok for optimizing recruitment. Available at: https://potok.io/. Accessed 15.05.2018. (in Russ.).
  24. GoRecruit system of AI for HR, blockchain based. Available at: https://gorecru.it/. Accessed 15.05.2018. (in Russ.).
  25. AssessFirst. Available at: https://www.assessfirst.com/en. Accessed 15.05.2018. (in Russ.).
  26. Easy onboarding software solution — Click Boarding. Available at: https://www.clickboarding.com/. Accessed 15.05.2018. (in Russ.).
  27. Denisov A. F. Otbor i otsenka personala [Staff selection and evaluation]. Moscow: Aspekt-Press Publ., 2016. 303 p.
  28. Big data in the matter of recruitment means big problems for applicants. HRdocs. Available at: http://hrdocs.ru/poleznaya-informacziya/big-data-v-podbora-personala/. Accessed 15.05.2018. (in Russ.).
  29. Gendlin V. We all of us are cyborgs a bit. Kommersant, 2018, 01 April. Available at: https://www.kommersant.ru/doc/3579697. Accessed 15.05.2018. (in Russ.).
  30. Virtual reality in recruiting: 8 innovative approaches. HRdocs. Available at: http://hrdocs.ru/poleznayainformacziya/virtualnaia-realnost-v-rekrutinge/. Accessed 15.05.2018. (in Russ.).
  31. Bersin J. 3 reasons for the radical change in HR technologies of 2018. HRdocs. Available at: http://hrdocs.ru/poleznaya-informacziya/3-podrivnyx-hrtexnologii-2018/. Accessed 25.05.2018. (in Russ.).
  32. McLaren S. 5 skills of the recruiter, inaccessible to artificial intelligence. HRdocs. Available at: http://hrdocs.ru/poleznaya-informacziya/5-navykov-rekrutera-nedostupnyx-ii/. Accessed 25.05.2018. (in Russ.).
  33. McCord P. The secret to hiring well. Harvard Business Review-Russia. Available at: https://hbr-russia.ru/management/upravlenie-personalom/a25821/. Accessed 25.05.2018. (in Russ.).
  34. Man or artificial intelligence? Professions of the future. LITE. Available at: https://tvrain.ru/lite/teleshow/altman_sprashivaet/professii_buduschego-459720/. Accessed 25.05.2018. (in Russ.).
  35. Digital selection. Polit.ru. Available at: http://polit.ru/article/2017/10/13/sk_digit_pronin/. Accessed 25.05.2018. (in Russ.).

Subscribe to electronic version of the article