8. Marat A. Sarygulov

Digital Technology and New Trends in the Development of Entrepreneurship

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Marat A. Sarygulov

Postgraduate Student St. Petersburg University of Management Technologies and Economics

Lermontovskiy Ave 44/A, St. Petersburg, Russian Federation, 190103

The present study examines the evolution of different forms of entrepreneurship in the context of rapid development of the digital technology and digital platforms.
Aim. The study aims to expand on the role of entrepreneurship in conventional economic systems and analyze changes in the forms of entrepreneurship given the dramatic rise of digital platforms.
Tasks. The author identifies major trends in the development of entrepreneurship in the context of digital platforms and the main benefits of conducting business on them.
Methods. This study uses scientific analysis and synthesis of empirical data as well as a wide range of literary sources to examine the establishment and development of digital platforms as a new business environment.
Results. The evolution of the role of entrepreneurship, and the forms of business, are continuously affected by technological factors. Rapid development of digital technology and formation of a broad, accessible digital infrastructure have created qualitatively new conditions for the expansion of the social base of entrepreneurship—primarily by making the most of the technological capacity of digital platforms. At the same time, the forms of interaction between labor and business change as labor relations take on more unrestricted and flexible forms, giving contractors the opportunity to work with multiple employers, free of any rigid forms of labor relations. Digital platforms also make it possible to significantly reduce transaction costs and many negative effects of information asymmetries.
Conclusion. The author concludes that digital platforms significantly change the speed of economic processes and can ensure high decentralization of decision-making for consumers and manufacturers. In fact, a new type of economy is born, one that can function based on new architectural principles. In this regard, one may expect that the forms of entrepreneurship and business models will evolve, driven by the new opportunities offered by information and digital technology. Digital platforms are primarily oriented toward the services sector, but the manufacturing industry is most likely to undergo significant structural changes as the platforms develop.

Keywords:entrepreneurship, digital technology, digital platforms, business models

Citation:Sarygulov M. A. Tsifrovye tekhnologii i novye trendy razvitiya predprinimatel’stva [Digital Technology and New Trends in the Development of Entrepreneurship]. Ekonomika i Upravlenie, 2018, no. 6 (152), pp. 57–65.

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