12. Anna N. Kazantseva

The Role of Environmental Business in the Development of the Eco-Products Market

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Anna N. Kazantseva

Postgraduate Student of Lomonosov Moscow State University

Leninskie Gory 1, Moscow, Russian Federation, 119991

This study is dedicated to a complex analysis of the specific features of business environmentalization from the perspective of adapting the existing types of entrepreneurial activity to environmental requirements set by changes in the structure of consumer demand and creating a new, environmentally friendly (green) business.
Aim. This study aims to determine methods that the government can use to encourage production environmentalization based on the analysis of business operations and a shift in the quality of consumer demand towards cleaner and more environmentally friendly products.
Tasks. This study analyzes the process of environmentalization both as an existing business and as a business built from scratch based on compliance with environmetal requirements set by the ongoing change in the structure of consumer demand.
Methods. This study uses general methods of scientific cognition (analysis, comparison, etc.) to present the specific features of business environmentalization in a structured fashion by developing a program for the implementation of a mechanism for managing the environmental factor into the production process.
Results. The author provides a comprehensive list of activity areas of an environmentallyoriented business by analyzing the stages of enterprise development with due regard to the implementation of the environmental factor into production. A plan for the environmentalization of an existing business is outlined.
Conclusion. This study proves that business environmentalization is a natural stage in the development of the global market that is based on the management of environmental requirements as the crucial factor contributing to the achievement of a firm competitive position amid the enhancing competition in the global market.

Keywords: business environmentalization, green business, business plan, development strategy

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